Onfido
Senior PR Manager
Built and executed a strategic national PR plan for a UK-based tech company with desires of expanding its market share in the US that aligned with the company’s customer value-drivers, vision, and primary verticals
Briefed and prepped the CEO, CPO, and various other members of the executive team on upcoming events, interviews, and panels, advising them on language, pitfalls, and messaging
Created and led a strategy to build Onfido’s speaker bureau, identifying appropriate conferences to target, creating speaker abstracts and bios for the CEO, CPO, and various VPs at the company, increasing the number of earned speaking engagements by 73%
Managed multiple external PR agencies, from the RFP stage to onboarding to project execution
Designed and drafted content for the company’s social media profiles, including drafting posts for the company’s CEO and executive team to drive thought leadership on key industry and policy issues
Developed op-eds and thought leadership pitches based on news trends to drive coverage of the company’s key initiatives and customer needs, landing pieces in Forbes, VentureBeat, and various industry-specific publications
Drafted press plans, statements, releases, and pitches for company initiatives, launches, and customer announcements, working across company divisions to gather stakeholders to ensure accuracy and timeliness of messages
Unite America
Senior Communications Manager
Led press, social media, and external communication strategy for a national, nonpartisan, political nonprofit and its state-based affiliates in Colorado, Virginia, and Arizona
Spearheaded the national messaging strategy to support an organizational strategic pivot, working with the digital and policy teams to build and draft a new website that reflected the organization's efforts and donor portfolio
Drafted press releases, blogs, supporter emails, and other web content for audiences of lawmakers, voters, donors, academics, and other nonprofit leaders, creating a brand voice that was distinct, approachable, and informative, and won praise from donors and members of the media
Led a multi-state messaging and focus-group project to rebrand the election reform movement at large, managing relationships with leaders from different organizations with diverse missions from across the movement to ensure adoption of the ‘Voters First Movement’ as the go-to name
Managed the organization’s Facebook, Twitter, Instagram, and LinkedIn accounts to ensure messaging unity and build friendly relationships with other organizations in the space, improving overall audience engagement by 17%
Created crisis communications plans for the 2020 election, working with elected officials, academics, and other nonprofit leaders to ensure collective unity in the face of potential democratic crisis
Designed national launch strategies for policy plans and rollouts across print, TV, radio, and social media, engaging with reporters directly, as well as managing a team of consultants to go after key target reporters
Developed a regular press-briefing program to keep national reporters engaged and informed on the organization’s key issues and races that created dozens of earned media opportunities and raised awareness about the company’s spokespeople
Drafted op-eds for executives and key board members for publications like the Washington Post, The Atlantic, Real Clear Politics, and The Hill
Doug for Colorado
Communications Director
Crafted a statewide communications strategy to increase coverage of an outsider candidate through coordinated interaction with over 45 state media outlets
Managed crisis communications for the candidate and campaign, working with the campaign director on messaging and research to develop an appropriate response to inquiring reporters
Grew social media audiences by over 225%, increasing the average organic reach of posts by shifting the tone of the accounts
Worked with the candidate to develop a widely-lauded voice for his Twitter account that worked to build friendlier, less adverse relationships with members of the Colorado political press corps
Produced and edited original video and multimedia content for social and digital platforms.
Served as an advisor to the candidate and campaign on political strategy, policy, and messaging
Strategically built relationships with reporters from across the state to improve the perception and understanding of the candidate
Deke Digital
Summer Associate
Pitched pieces and authors to news editors and reporters
Drafted and edited opinion columns for clients in finance and healthcare industries
Managed personal social media accounts for various clients
Beauprez for Colorado
Deputy Press Secretary
Drafted over 100 fundraising emails, blog posts, media advisories, and press releases
Analyzed 3 years of legislative decisions and developed a quick-access database for internal use
Strategized with senior-level campaign officials to create a statewide communications plan
Organized press conferences for the candidate, which included arranging venues, working with the campaign scheduler, renting equipment, inviting press, and setting up the space
Consolidated national, statewide, and local fundraising information into a single, comprehensive spreadsheet
Coordinated and prioritized interview requests and general media inquiries from both local and national news outlets
Finalized the details of a major political rally with a former presidential candidate, coordinating with press, the state party, and other political candidates to arrange one the largest rallies in Colorado of the 2014 cycle
Analyzed 3 years of legislative decisions and developed an easy-access database for internal use
Wrote content for fundraising emails, blog posts, media advisories, press releases, and internal memos
Researched and summarized legislative information for campaign speeches and debates
Analyzed email campaign data to improve supporter interaction